Konar started the same way a lot of good real estate businesses do: out of frustration.

We were agents using the same CRMs everyone else was using. Tools that promised everything, charged a premium price, and still managed to miss the mark. Too much fluff. Too many features no one asked for. Not enough focus on the things that actually matter in a real estate business, like follow up, organization, and execution.

So instead of waiting for someone else to fix it, we decided to build what we wanted to use.

From day one, Konar was created by agents who wanted tools that worked, not software designed to look impressive in a demo. We stripped out the noise, focused on real workflows, and built a platform around how real estate actually operates in the real world, not how someone thinks it should work on a whiteboard.

We know we’re the new kid on the block. But unlike most CRMs built for agents, Konar is founded, operated, and designed by people who live in this industry every day. We understand the pressure of missed follow up, the cost of fragmented systems, and how quickly things fall apart when technology gets in the way instead of helping.

That’s also why we brought real estate coaches into the fold. Not to sell theory, but to help agents actually use the platform effectively. Because software alone doesn’t solve problems. Systems, habits, and execution do.

At the end of the day, Konar is real estate first, technology second. The platform exists to support agents, not the other way around. And everything we build starts with one question: does this actually help an agent close more deals and run a cleaner business?

If the answer is no, it doesn’t ship.